Only Pay When A Homeowner Shows Up For Your Fence Estimate.
Exclusive homeowners from your area, booked straight onto your calendar. I pay for your first ads, and you only pay when a qualified homeowner shows up. No BS.
Now taking on my first 2 fence companies. Watch the video below to see how it works.
- I pay the ads to start
- Pay only per shown estimate
- No lock-in
My editing work
Fence & Home-Service Ads I've Edited
As a video editor at a US performance ad agency, I edit direct-response ads every day for brands like these.
- Angle
- Storm damage
- Offer
- $1,000 off
- Angle
- Effortless upgrade
- Offer
- $0 down, $54/mo
- Angle
- No pennies down
- Offer
- 12 months at $0
Sound Familiar?
Paying for leads you share
Lead sites sell the same homeowner to several contractors. You pay either way, then race to call first.
Feast or famine
Packed in busy season, then the phone goes quiet and your crew sits around.
Agencies that bill no matter what
A monthly retainer whether or not a single homeowner ever sits down with you.
How it works
A Simple Way To Fill Your Fence Calendar
Three steps from clicking the button to homeowners sitting down with you for an estimate.
Check Availability & Book a Call
Click Check Availability and pick a time. 15 minutes: your service area, your average job and where your leads come from today.
Strategy Call
I'll show you what a shown estimate costs in your area, map your service area and plan your first ads from your crew's real work.
Partner With Me
I run the ads, follow up with every homeowner and book estimates onto your calendar. You only pay when they show up.
Your first 7 days
Live In A Week
- Day 1Kickoff call
Your service area, your average job, your offer and who answers the phone.
- Day 2–3Your crew films
A few phone videos of real jobs. I send a shot list so it takes minutes, not hours.
- Day 4–6I build everything
Ads, landing page, booking calendar and the instant text every homeowner gets.
- Day 7Ads go live
Homeowners start booking. You see every booked and shown estimate each week.
What's included
Everything It Takes To Fill Your Calendar
One person runs all of it, so nothing gets lost between a creative team, a media buyer and an account manager.
Video ads from your crew's work
Real fences, real jobs, your offer. New ads every month.
Facebook & Instagram campaigns
Built and run for your service area only.
Landing page + lead form
Asks the right questions so only real homeowners come through.
Instant text to every homeowner
Every new lead gets a text in seconds, plus follow-ups.
Estimates booked to your calendar
Homeowners pick a time that suits your crew.
Simple weekly report
Ad spend, shown estimates and cost per shown estimate. Nothing hidden.
Why it works
Built Only For Fence Companies
No shared leads. No stock footage. No paying for homeowners who never show.
Exclusive homeowners, not shared leads
Lead sites sell the same homeowner to several contractors at once. Every homeowner I book asked for you, and only you.
Made from your real work
Your crew, your fences, your offer. Homeowners trust real jobs in their own town more than any stock video.
You only pay for results
No retainer, and I pay for your first ads. If a homeowner doesn't show up, you don't pay for them.
I pay for your first ads. You pay one flat fee per qualified homeowner who shows up. No-shows are free.
Qualified = owns the home, lives in your service area and is there when you arrive, confirmed by you within 24 hours. Your ad budget sits in a reserve that only pays for your ads; unused reserve is refunded on request. Month to month, and you keep every ad and landing page if you leave.
Why switch
Better Than What You're Paying For Now
Most fence companies buy leads from lead sites or pay an agency a monthly retainer. Here's the difference.
| Lead sites | Typical agency | Working with me | |
|---|---|---|---|
| How you pay | Per lead, shown or not | Monthly retainer | Only per qualified homeowner who shows up |
| Who else gets the homeowner | Often 3–8 other contractors | Nobody | Nobody. Exclusive to you |
| No-shows | You still pay for the lead | You still pay | Free |
| Your first appointments | Paid | Paid (plus setup fees) | I pay your first ads; you pay per shown estimate |
| What the ads show | No ads | Often stock video | Your crew's real work |
| If you leave | Start over | They may keep the ads | You keep every ad and page |
Who this is for
Built For Established Fence Companies
A good fit
- Residential fence company doing $1M+ a year
- A crew that can film a few phone videos on real jobs
- Someone who calls new homeowners back within minutes
- Room on the calendar for more estimates
Not a fit yet
- Under $1M a year: the ad budget won't stretch far enough yet
- Commercial-only work
- No one to answer the phone or show up to estimates
- Looking for cheap shared leads
Run the numbers
What Could Your Ad Budget Book?
Typical ranges for fence companies on Facebook and Instagram. Put in your numbers.
- Cost per booked
- $50–$100
- Show rate
- 55–65%
- Close rate
- 25–33%
- Booked estimates / month25–50
- Homeowners who show up14–33
- Fence jobs closed3.4–10.7
- Job revenue / month$27,500–$85,800
Typical ranges, not a promise. Your close rate is yours, and your real numbers come from your area on the call. My flat fee per shown estimate is on top of ad spend; I'll give you the number on the call.
Hi, I'm Nishang.
I've spent six years making short-form video for 50+ clients. Every day, I make direct-response video ads for home-service companies (fence, HVAC, roofing and flooring) at a US performance ad agency.
I write your ads, edit them, run them and set up the follow-up myself. You deal with one person who knows your whole setup.
Working directly with fence companies, on my own, is new. Right now I'm taking on my first 2, and that's why I pay for your first ads: I'd rather prove it on my money than ask you to trust a stranger.
And because you only pay when a qualified homeowner shows up, I only get paid when you get a real estimate.
Questions Fence Owners Ask
How fast will I get appointments?
Ads usually go live within 7 days of our call, and leads can start that same week. How many depends on your area and your offer, which is why I pay for your first ads and you only pay per shown estimate.
What counts as a shown estimate?
A homeowner who owns the home, lives in your service area and is there when you arrive. You confirm it within 24 hours. No-shows are free.
Why would you pay for my ads?
Because I'm building my first case studies with fence companies, and I'd rather prove it on my own money than ask you to take a risk on someone new. It's only for my first 2 fence companies.
Who pays for the ads?
To start, I do: I pay for your first ads. After that, you fund an ad reserve that only pays for your ads. You see every dollar, and any unused reserve is refunded on request. My fee is separate and only per shown estimate.
How much of my time does this take?
A 15-minute call to start, a few phone clips of your crew each month, and calling new homeowners back fast. I handle the rest.
Do you work with my competitors?
I only take on a few fence companies per area, so the homeowners I book stay exclusive to you.
What if I want to stop?
Stop any month. No contract. You keep every ad and the landing page.
Ready To Fill Your Fence Calendar?
I only take on a few fence companies per area, so the homeowners I book stay exclusive to you.
- What a shown estimate is likely to cost in your area
- Where in your service area to run ads first
- A straight answer if Facebook ads aren't right for you yet
15-minute call · I pay the first ads · No lock-in